Social marketing

The benefits of a good social media content strategy: why you can’t manage your social media without it

Nicole Verstraten
·
August 17, 2022

In our last blog post, we outlined some essential tips to help you create an effective content strategy. A particular focus was how it could be put to good use in crafting your social media posts. But if that made things a bit clearer regarding how you can create a good social media content strategy, you might still be asking why this is important. What exactly are the advantages of a successful social media content strategy?

Below, we’ve listed a few benefits you’ll enjoy after getting your social media content strategy in order. From gaining a clearer structure for your posts to achieving your content goals faster, there are several reasons why it’s time to create your own content strategy.

The end of ad hoc posting 

With the right social media content strategy, your brand suddenly has more structure and focus. This will help you to reach your target audience. For example, an estimated 2 million posts, articles, and videos are shared every day on LinkedIn. On Instagram, people upload approximately 100 million photos to the platform in the same period. And there are countless other social media sites - some niche, others mainstream. This means that you can’t simply share content in some sort of improvised, makeshift manner. Posts will get lost amid the noise. A strategy gives you precision and an overarching plan - for now, and for the future. 

Achieve company objectives

Without a clear strategy, it becomes very difficult to meet your marketing objectives - in fact, it might not even be obvious what those objectives are. A content strategy will have KPIs and other metrics that make it clear what your goals are and how they can be met. Communicate your social media objectives with your employees, franchisees, and brand advocates. Sticking to your content strategy keeps your ultimate goal in sight. 

A continuous flow of (authentic) content

You have to give your customers a reason to buy your product - and you need to give them a reason to follow your brand on social media. This means that it’s not enough to post every other month. You need a continuous, regular flow of content across all relevant social channels. Using your strategy, you can create a pre-planned calendar of authentic content so you can provide your audience with consistent updates.

Keeping your target audience in mind

Unless you know your audience, how can you know what sort of content they are interested in seeing? With the right strategy, you can analyze what kinds of social media posts your audience are engaging with and sharing. With a content strategy, you can create a relationship built on trust. A content strategy ensures your target demographic is never far from your thoughts.

The power of planning

Do you plan your social media posts in an ad hoc manner or are you working with an extensive, data-backed strategy? The latter can provide you with more focused, consistent, and effective social content. Get in touch with Apostle today to learn more about the advantages of a social media content strategy.

Schedule a discovery call with expert Koen Jordaans to discuss the options within your organization!