Articles by

Nicole Verstraten

Why employee advocacy works for every organization

Employees share company-related content in their personal network on social media. That's it! But how do you get your employees to start sharing about your organization on social media?

Nicole Verstraten

December 7, 2021

What is Brand Advocacy?

You may have heard about employee advocacy in recent years. It means that you activate your employees as brand ambassadors of your organization. They share messages on their personal social media channels and ensure a greater online reach for your organization. But why should we only increase this online reach through our employees? Why not also through dealers, franchise offices or other fans of your organization? We are launching a new term for this: brand advocacy.

Nicole Verstraten

October 28, 2021

Social Reach Optimization (SRO)

Nowadays, if you want to increase your online reach, the organic route is the most effective. The solution: Social Reach Optimization (SRO).

Nicole Verstraten

July 8, 2022

How employee advocacy can contribute to your social selling strategy: 3 tips

In times of crisis, a good social selling strategy is a must. Any company that wants to generate enough revenue during the lockdown must have its online presence in order. Read on to discover how to take advantage of social selling by using employee advocacy. We offer you 3 tips on how to create a successful strategy, and show you how to stand out among all the other companies competing for the attention of your potential customers.

Nicole Verstraten

October 28, 2021

Tips to keep your brand ambassadors motivated with employee advocacy

It is increasingly important for companies to distinguish themselves online. The corona crisis has made that exceptionally clear. In many areas, physical contact with colleagues, business relations, and customers has been enormously curtailed. Fortunately, communication via social media offers great alternatives. As such, for many companies, employee advocacy plays an important role in content strategy.

Nicole Verstraten

December 23, 2021

Explosive online visibility in times of crises

For a contemporary business, an online presence is essential. But how do you stand out from the competition? And how do you ensure the continued growth of your organisation and revenue? Apostle explains how your business can retain online visibility and attract new customers during times of crisis.

Nicole Verstraten

June 22, 2022

Make your company stand out in a crowded social media landscape

For modern companies, online visibility is more important than mere online presence. Especially now. Yet, most companies fail to achieve this by missing out on the many opportunities the internet has to offer.

Nicole Verstraten

April 26, 2022

Brand advocacy platform: more than just a social media planning tool

A company that operates online cannot do so successfully without social media. But, being visible on these platforms, and generating revenue, is quite difficult. Various social media planning tools have been developed to help you out, but Apostle has gone a step further with the development of our brand advocacy platform. This platform will enable your company to improve its online visibility. Read on to discover how it works.

Nicole Verstraten

December 21, 2021

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